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Rank and Copy was started by Catherine Parker, a writer, search engine optimisation specialist and social media strategist. While working at three digital agencies – Quirk eMarketing in Cape Town, Greenlight Marketing in London and iProspect in San Francisco – she created comprehensive paid and organic search campaigns using social media for corporate clients across a wide range of industries. In 2008, she moved to CBS Interactive (formerly CNET) in San Francisco, a premier online content network in the US for news and entertainment. Since 2006, she has also worked as a freelance SEO copywriter for clients in the UK, US and South Africa.

Most recently, she is the author of the book, “301 Ways to Use Social Media To Boost Your Marketing”, published by McGraw-Hill in August 2010.

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